I am very fortunate in that I live in a very creative community. Fayetteville, Ark., believe it or not, is filled with artists of all kinds, including writers. I’m also fortunate in that I’ve known many incredibly talented writers and been in critique groups with them, which, thanks to their feedback, has made me a much better writer.
I eagerly look forward to the day when my memoir and/or mystery novel is published, but since that day is probably going to be a long time coming, it’s more likely that someone I know will publish first. And thankfully, Chuck Sambuchino has written a wonderful blog post on ways that anyone can support authors’ book releases.
Besides the obvious ones like “buy the book” and “attend the release party,” he gives several free, effective ways you can increase the book’s buzz, which will, hopefully, increase its sales. He suggests things as simple as reading the book in public and sharing links to the book via social media. Slightly more time-consuming, but still pretty easy: asking bookstore employees and librarians where the book is (to direct their attention to the book), rearranging the books on the bookstore shelf so the book is facing outward, and, of course, writing glowing reviews online.
I think he’s really onto something. After all, the best advertisement is word-of-mouth, and cultivating genuine grassroots buzz is invaluable to any author.