NPR’s Morning Edition exposed what might just be the tackiest thing in the world of literature, at least for now. According to Morning Edition, the British author R.J. Ellroy was caught writing reviews of his own work under a fake username on Amazon, describing it as “magnificent genius.” I imagine in the dictionary, under “egotistical,” there’s a picture of him.
It doesn’t stop there. Not only did Ellroy engage in some seedy self-exhaltation, he also, according to the story, reviewed competing authors’ works poorly, calling one “same-old, same old.”
Ellroy has since apologized, but according to Forbes, fake reviews are a widespread problem at Amazon. Is this what it’s come to?
I’m eager to hear your thoughts.